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HAVE you felt it yet? All eyes are on Brazil as the world gears up for the biggest football event in the sporting calendar.

But Brazil won’t be the only nation benefitting from the World Cup. Although Martin O’Neill’s men won’t be there, Irish businesses are anticipating a winning season, and hope to make a profit.

During the last World Cup, retailers in Ireland saw a boost in trade thanks to the tournament which was held in South Africa. Strong consumer spending helped give struggling businesses a much needed increase in growth figures which helped counterbalance the poor performance many suffered the rest of that year…READ MORE

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